Karen Horton

Karen Horton is Head of Global Marketing and Partnerships. She is responsible for developing and implementing both sponsorship acquisition and fulfillment strategies and marketing strategies for IIF’s global and regional events. Other responsibilities include coordinating outreach initiatives, choosing sponsorship platforms, building relationships with sponsor companies, managing client questions, briefing senior management and sponsor firms, and collaborating closely with the global events team, senior management, and other IIF teams to execute strategies effectively. This role also involves partnership development, sponsorship fulfillment, brand management and event marketing.

Karen Horton is a charismatic financial services, marketing, and branding executive with extensive progressive experience leading multi-channel marketing initiatives for Fortune 100 organizations. Mrs. Horton has held executive marketing roles with TIAA, American Express Travel Services, and JP Morgan Chase. Expert at elevating the customer experience, mapping the customer journey, and creating a remarkable brand image. Champion of social initiatives and promoting an inclusive culture. Known as an inspirational leader with persuasive expertise to create enthusiasm for challenging projects while delivering high-impact results. Recognized for driving key business development opportunities with solid client relationship management. As a thought leader, Mrs. Horton often shares her wealth of marketing knowledge as a mentor and panel speaker. Passionate about the causes she cares about, Mrs. Horton is a board member of the School of American Ballet in New York. Mrs. Horton was a member of CHIEF executive women’s network and is a long-standing member of The Links, Incorporated, a volunteer service organization.

Education